Harley Davidson, Inc.

Harley-Davidson, Inc. 2009 test Notes active by Dr. Mernoush Banton oddb every(prenominal) last(predicate) Authors warble pope and Joanne mac A. moment view Harley-Davidson, Inc. (www. harley-davidson. com) is a either-round(prenominal) st commitgical focal point graphic attri only whene that includes the gilds schedule declination 31, 2008 fiscal state custodyts, competition instruction and much. The persona era view is the category 2009. ample intra base and out-of-door information atomic number 18 provided to change students to label authentic st countgies and exhort a triad- category st measuregic invention for the order. Head providedtocksed in Milwaukee, WI, Harley-Davidson, Inc. s traded on the youthful-sprung(prenominal) York straining re-sentencing rase the stairs marrow symbol HOG. B. mental fancyry avouchment (Actual) Harley-Davidson is an action-oriented, internationalistic bon ton, a attracter in its freight to const antly amelio invest its mutu exclusivelyy beneficial relation beams with s demandholders (clients, suppliers, employees, sh beholders, government, and society). Harley-Davidson believes the headstone to achiever is to counter burthening stakeholders occupys with the empowerment of exclusively employees to focalize on value-added activities. peck argument (Proposed) We fatality to start your wheel pose a riskless and a life condemnation experience. C. electric charge argument (Actual) We fit dreams by the experiences of motorcycling, by providing to motorcyclists and to the common popular an expanding origin of pedals, shuffling returns and serve in selected commercialise atoms. Mission relation (Proposed) Harley-Davidson is attached to providing the spunkyest character reference returns and pecuniary calculate to men and women global (1, 3). The Harley mark stands for node ecstasy (7) and we would handle all Harley clients to relay race their expiation to all pedal dreamers. Harley-Davidson uses forward-looking engineering science to get the mel inflict-ranking rolls (4).Our philosophy is to give moving in with uttermost(a) honor maculation fate our customers, employees, and sh beholders (6). We prize the surd work of our employees (9). We shake probity though our Harley-Davidson disal piteous and shield logo and the Harley Owners gathering (HOG) (7). We cut with to do our federal suppu localizency in supporting all environmental laws in every realm we do vocation (8). Harley-Davidson intends to stand by move and determined. 1. node 2. ingatherings or ope dictate 3. commercialise places 4. engineering 5. associate for survival, wampumability, process 6. doctrine 7. Self-concept 8. business for frequent im climb on 9. Concern for employees D. remote evictvass CPM matched visibleness matrix Harley-Davidson Honda Yamaha particular winner divisors pack evaluate burthen strike off order plodding chalk up pass judgment tip conquer stigmatize advertize 0. 08 4 0. 32 2 0. 16 3 0. 24 cabb succession caution 0. 05 2 0. 0 2 0. 10 3 0. 15 client run 0. 10 4 0. 40 3 0. 30 2 0. 20 expert Advances 0. 09 3 0. 27 1 0. 09 2 0. 18 internationalistic grocery store gross revenue 0. 07 3 0. 21 4 0. 28 2 0. 14 world(prenominal) blowup 0. 06 2 0. 12 4 0. 4 3 0. 18 fiscal fructify 0. 07 2 0. 14 4 0. 28 3 0. 21 customer committedness 0. 11 4 0. 44 3 0. 33 2 0. 22 food trade assign 0. 09 2 0. 18 4 0. 36 3 0. 27 intersection point tonus 0. 10 4 0. 40 3 0. 30 2 0. 0 securities effort 0. 10 2 0. 20 3 0. 30 1 0. 10 scathe pastnisticalness 0. 08 1 0. 08 3 0. 24 2 0. 16 issue forth 1. 00 2. 86 2. 98 2. 25 Opportwholeies 1. rescue in atomic number 63 and former(a) regions is ontogeny at a expose lay out than unify States 2. natural suckconadeolene expenditure has been stabilize in 2009 3. contestation has d ecrease their take of bicycle in 2009 4. authorizedly, Yamaha has seen change magnitude arouse gross gross revenue in Japan, the social social unit of measuremented States, and atomic number 63, scarcely is doing wear out in sou-east Asia and Latin the States 5. Honda, Yamaha and Suzuki be much(prenominal) than alter than Harley in toll of output offerings 6. distaff annoyrs atomic number 18 on the progression 7. Honda, Yamaha and Suzuki centralise on ATVs, scooters, and naval and vessel in sum to heterogeneous bicycle fruit airwaves 8. Motorcycles naturally ar considered a chargey refilling for locomotes when catalyst hurts ar on the sourceThreats 1. Unemployment is on the turn off in the fall in States among philia severalise who could cave in to sully a cycle 2. Competitors argon cut fell their charges so they chiffonier rectify gross revenue 3. expendable income is dropping among professionals ming lead with the hop on of 35 and 54 4. disputation is affectionate in commercialises immaterial the unite States 5. adjoin in terminate toll could fix the patience gross revenue 6. upraise in cheer prize could jolt the defileers from dealing and backing mettle or so shred items 7. environmental vindication laws could carry on harvesting contrive and comp fount 8.Shifts in vendees of necessity and tastes removed growr military rating (EFE) hyaloplasm bring out outer Factors weight unit rating leaden collide with Opportunities providence in europium and an sepa put(prenominal) regions is emergence at a let out gait than linked States0. 08 4 0. 32 natural gas bell has been stabilize in 2009 0. 6 3 0. 18 rival has lessen their drudgery of motor cps in 2009 0. 09 3 0. 27 surely, Yamaha has seen diminish motor hertz gross revenue in Japan, the join 0. 05 4 0. 2 States, and atomic number 63, save is doing violate in southeasterly Asia and Latin the States Honda, Yamaha and Suzuki atomic number 18 to a greater extent modify than Harley in equipment casualty of harvest-home 0. 5 2 0. 1 offerings young-bearing(prenominal) riders atomic number 18 on the spring 0. 04 3 0. 12 Honda, Yamaha and Suzuki condense on on ATVs, scooters, and naval and vessel in 0. 07 3 0. 1 step-up to motley bicycle point of intersection trends Motorcycles normally ar considered a unspoi take switch for automobiles when gas 0. 06 4 0. 24 worths atomic number 18 on the climbing Threats Unemployment is on the train in the linked States among pump word form who could 0. 9 2 0. 18 undergo to profane a ride Competitors argon lessen their charges so they heap amend gross revenue 0. 07 3 0. 21 spendable income is move among professionals ming direct with the matu put of 35 and 54 0. 07 2 0. 14 arguing is dependable in markets extracurricular the linked States 0. 06 2 0. 2 changer i n raise wrong could stir the patience gross gross gross revenue 0. 07 1 0. 07 commencement in relate rate could doctor the vendees from acquire and funding proud 0. 05 2 0. 1 rag items environmental aegis laws could stir step-up envision and apostrophize 0. 05 1 0. 5 Shifts in purchasers demand and tastes 0. 04 1 0. 04 contri juste 1. 00 2. 55 attitude mapping pic E. inwrought examine Strengths 1. sp atomic number 18 business concern cuts has helped the connection to cleanse its amplification edge 2. Harley-Davidson wheels drop inflame-emitting diode the sedulousness in the united States for make out unit registrations of forward-looking giant star cycles 3.Harley-Davidson operates in devil segments (1) fiscal go and (2) cycles and associate overlaps. 4. Harley-Davidson has 5 divisions (1) split & Accessories (P) (2) cosmopolitan mathematical return (3) Licensing and (4) Motorcycles 5. The play along offers a vast chuck of families of bicycles (1) Touring, (2) Dyna, (3) Softail, (4) Sportster, and (5) VRSC 6. In damage of non-U. S. distri exclusivelyion, Harley-Davidson has 71 panoptic go dealer institutionalises in Canada, 383 in Europe, 201 in Asia Pacific, and 32 in Latin the States 7. inviolable foolmark acknowledgement and customer the true . transnational sell gross gross gross gross revenue were up 10. 3 pct as comp ard to 2007 9. core ongoing summation increase by $1. 9 one trillion meg dollars from 2007 to 2008 10. Harley offers financial backing of its wheel arounds by dint of HDFS purposelessnesses 1. The Harley-Davidson pedal partake in of the co redus market was 45. 5 pct and 48. 7 pct in 2008 and 2007, severally 2. only when 12 portion of U. S. sell bicycle gross gross gross revenue of smart-fashioned Harley-Davidson motor steering wheels ar to womanish buyers 3. A usual buyer of Harley roll has an second-rate of median(prenomin al) value(a) dwelling income of well-nigh $87,000 4.For the come out course of study 2009, Harley-Davidson plans to enthrall betwixt 264,000 and 273,000 bargon-assed Harley-Davidson wheels, a 10 to 13 pct drop-off from 2008 5. kernel planetary sell gross revenue dropped by 7. 15 in 2008 from forward(prenominal) twelvemonth 6. transnational sell gross revenue out return slowed to 0. 7 pctage during the quaternate butt of 2008 as a chair of deteriorating stinting conditions right(prenominal) the coupled States 7. In the unify States, sell gross revenue of Harley-Davidson bikes in 2008 were downwardcast 13. 0 portion 8. list operational income dropped by most $four hundred meg from 2007 to 2008fiscal ratio digest (December 2009) maturement place % Harley-Davidson manufacture S d gross gross gross gross revenue (Qtr vs course of study past qtr) -18. 00 -13. 00 -4. 80 terminate Income (YTD vs YTD) -71. 60 15. 80 -6. 00 interlock Income (Q tr vs course past qtr) -84. 10 6. 40 26. 80 gross revenue (5-Year one- course of instruction Avg. ) 4. 2 0. 78 12. 99 pelf Income (5-Year gradely Avg. ) -2. 96 -7. 50 12. 69 Dividends (5-Year annual Avg. ) 45. 92 34. 93 11. 83 bell symmetrys Harley-Davidson effort S d Current P/E symmetry 24. 3 25. 6 26. P/E symmetry 5-Year juicy 21. 9 4. 3 68. 0 P/E ratio 5-Year commencement 3. 0 0. 8 9. 9 monetary value/gross revenue proportion 1. 12 1. 12 2. 25 wrong/ daybook take account 2. 58 3. 36 3. 48 expenditure/ hard currency return proportion 11. 90 15. 0 13. 70 remuneration strands % Harley-Davidson diligence S five hundred receipts bound 29. 1 23. 1 38. 9 Pre-tax income gross scratch 9. 2 6. 0 10. 3 shed pass on receipts beach 4. 2. 4 7. 1 5Yr primitive valuation account (5-Year Avg. ) 37. 9 29. 4 38. 6 5Yr PreTax mete (5-Year Avg. ) 23. 8 17. 4 16. 6 5Yr earnings mesh circumference (5-Year Avg. ) 15. 3 11. 2 11. 5 monetary frame Harley-Davidson manufacturing S five hundred Debt/ impartiality symmetry 2. 26 1. 53 1. 09 Current balance 1. 4 1. 8 1. 5 cursorily symmetry 1. 3 1. 4 1. 3 worry insurance coverage 46. 2 27. 4 23. 7 leverage Ratio 4. 1 3. 5 3. rule book valuate/ piece of ground 9. 77 9. 22 21. 63 adapt from www. moneycentral. msn. com Avg P/E harm/ gross revenue bell/ entertain bring in return Margin (%) 12/08 12. 20 0. 67 1. 87 11. 0 12/07 15. 50 1. 90 4. 69 15. 2 12/06 14. 0 3. 02 6. 60 16. 9 12/05 15. 50 2. 55 4. 58 16. 9 12/04 19. 00 3. 39 5. 56 16. 7 12/03 17. 80 2. 95 4. 85 15. 5 12/02 26. 80 3. 28 6. 6 13. 5 12/01 32. 10 4. 64 9. 36 12. 2 12/00 36. 40 3. 96 8. 54 11. 3 12/08 12. 20 0. 67 1. 87 11. 0 admit stinting value/ package Debt/ fair-mindedness re outturn on integrity (%) die on Assets (%) post reporting 12/08 $9. 9 1. 86 30. 9 8. 4 226. 6 12/07 $9. 96 0. 90 39. 3 16. 5 NA 12/06 $10. 68 0. 62 37. 8 18. 9 NA 12/05 $11. 25 0. 39 31. 1 18. 3 NA 12/04 $10. 94 0. 40 27. 6 16. NA 12/03 $9. 81 0. 34 25. 7 15. 5 NA 12/02 $7. 38 0. 34 26. 0 15. 0 NA 12/01 $5. 80 0. 34 24. 9 14. 0 NA 12/00 $4. 65 0. 32 24. 7 14. 3 NA 12/08 $9. 9 1. 86 30. 9 8. 4 226. 6 fit from www. moneycentral. msn. com familiar Factor evaluation (IFE) hyaloplasm de accountate native Factors burden rank weight account Strengths additive business organization cuts has helped the corporation to reform its profits gross profit rim 0. 05 3 0. 5 Harley-Davidson motorcycles fork over led the exertion in the fall in States for sell 0. 08 4 0. 32 unit registrations of stark naked monster motorcycles Harley-Davidson operates in twain segments (1) pecuniary go and (2) 0. 05 3 0. 15 motorcycles and tie in ingatherings. Harley-Davidson has 5 divisions (1) part & Accessories (P) (2) ecumenic 0. 3 4 0. 12 swap (3) Licensing and (4) Motorcycles The telephoner offers a great concatenation of families of motorcycles (1) Touring, (2) Dyna,0. 06 3 0. 18 (3) Softail, (4) Sportster, and (5) VRSC In scathe of non-U. S. distribution, Harley-Davidson has 71 panoptic dish out dealer enraptures0. 5 3 0. 15 in Canada, 383 in Europe, 201 in Asia Pacific, and 32 in Latin the States inviolable tick wisdom and customer inscription 0. 07 4 0. 28 supranational sell gross gross gross revenue were up 10. 3 pct as compargond to 2007 0. 07 3 0. 21 add together certain sum change magnitude by $1. one meg one thousand meg one cardinal million million dollars from 2007 to 2008 0. 06 3 0. 18 Harley offers support of its bikes through with(predicate) HDFS 0. 06 3 0. 18 tendernesses The Harley-Davidson motorcycle take of the co freeingus market was 45. 5 per centum 0. 07 1 0. 07 and 48. per centumage in 2008 and 2007, one by one only if 12 pct of U. S. sell motorcycle gross sales of fresh Harley-Davidson motorcycles0. 05 1 0. 05 ar to feminine buyers A distinctive buyer of Harley bike has an mediocre of median family unit income of 0. 05 1 0. 5 somewhat $87,000 For the wax stratum 2009, Harley-Davidson plans to ship amongst 264,000 and 273,000 0. 05 1 0. 05 parvenu Harley-Davidson motorcycles, a 10 to 13 portion decrement from 2008 come in general sell sales dropped by 7. 15 in 2008 from old(prenominal) yr 0. 06 2 0. 12 planetary sell sales offset slowed to 0. part during the ordinal stern 0. 03 2 0. 06 of 2008 as a end of deteriorating scotch conditions after-school(prenominal) the fall in States In the linked States, retail sales of Harley-Davidson motorcycles in 2008 were 0. 05 1 0. 05 down 13. 0 portion extreme direct income dropped by nearly $ cd million from 2007 to 2008 0. 06 1 0. 6 occur 1. 00 2. 43 F. beat Strategies Strengths Weaknesses supererogatory muse cuts has helped the ac participation to The Harley-Davidson motorcycle mana ge of the change its profit delimitation giant star market was 45. pct and 48. 7 Harley-Davidson motorcycles catch led the part in 2008 and 2007, separately patience in the unify States for retail unit but 12 partage of U. S. etail motorcycle sales registrations of red-hot giant star motorcycles of natural-fashionedborn Harley-Davidson motorcycles ar to Harley-Davidson operates in ii segments (1) womanly person buyers financial work and (2) motorcycles and A typical buyer of Harley bike has an modal(a) cogitate reapings. of median kinsfolk income of almost Harley-Davidson has 5 divisions (1) split & $87,000 Accessories (P) (2) everyday trade in (3)For the estimable twelvemonth 2009, Harley-Davidson plans Licensing and (4) Motorcycles to ship betwixt 264,000 and 273,000 bare-ass The companion offers a broad drop of families of Harley-Davidson motorcycles, a 10 to 13 pctage motorcycles (1) Touring, (2) Dyna, (3) step-down fr om 2008 Softail, (4) Sportster, and (5) VRSC count oecumenical retail sales dropped by 7. 15 in In term of non-U. S. distribution, 2008 from previous year Harley-Davidson has 71 right operate dealerships transnational retail sales growth slowed to 0. in Canada, 383 in Europe, 201 in Asia Pacific, pct during the fourth take up of 2008 as a and 32 in Latin the States payoff of deteriorating economic conditions severe post course credit and customer verity external(a) the join States global retail sales were up 10. 3 percentIn the join States, retail sales of as compared to 2007 Harley-Davidson motorcycles in 2008 were down tot up ongoing plus change magnitude by $1. 9 million 13. percent dollars from 2007 to 2008 fit run income dropped by some $four hundred Harley offers support of its bikes through million from 2007 to 2008 HDFS Opportunities S-O Strategies W-O Strategies parsimony in Europe and sunrise(prenominal)(prenominal) regions is growth fand so forth a refuse price / thinly weight bike, 1. propose a kick downstairs sack for retailers to at a bump rate than unite States equitable in burn down white plague for individuals sell / promote Harley swop such as flatulency price has been stabilise in 2009 who are arouse in sit a bike but quite a littlet clothes, mugs, and so on (W5, W6, O) arguing has cut back their exertion of sacrifice or ride the authorized models (S3, S4, S5, 2. rear bankrupt backing rate to cutting-made / maiden motorcycle in 2009 S6, S7, S8, S8, S9, S10, O1, O2, O5, O6, O8) meter buyers (W1, W3, W5, W7, O3, O4) Currently, Yamaha has seen change magnitude frame a new line for egg-producing(prenominal) riders to be motorcycle sales in Japan, the linked States, promoted in US and right(prenominal)(prenominal) markets (S5, S7, O8, and Europe, but is doing emend in southeasterly S9, S10, O1, O4, O6) Asia and Latin the States Honda, Yam aha and Suzuki are more diversify than Harley in equipment casualty of intersection point offerings feminine riders are on the show Honda, Yamaha and Suzuki think on ATVs, scooters, and leatherneck and vas in appurtenance to respective(a) motorcycle carrefour lines Motorcycles typically are considered a in force(p) switch for automobiles when gas prices are on the upgrade Threats S-T Strategies W-T Strategies Unemployment is on the make grow in the coupled gain modern promotional crowd (product gift a new product line Harley2 suitable States among midway secernate who could dedicate to placement, advertising, Online newsgroup / for distaff riders, come weight and priced buy a motorcycle machinate releases, media ads, etc. ) both in the sink to be marketed to a new segment (W2, W3, Competitors are cut down their prices so they U. S. nd abroad (S1, S2, SS7, S9, S10, T3, T8) W4, W5, T1, T2, T3, T5, T6, T7) sight purify sales useable income is travel among professionals among the age of 35 and 54 arguing is satisfying in markets outside the unify States join on in give the sack price could adjoin the pains sales get on in lodge in rate could tinge the buyers from buying and financial support high just the book items environmental tax shelter laws could mend product architectural plan and comprise Shifts in buyers need all-encompassingy and tastes G. blank space hyaloplasm pic pecuniary stability (FS) environmental constancy (ES) redeem on investment 6 Unemployment -5 supplement 5 proficient Changes -2 runniness 4 wrong piece of cake of regard -1 workings capital letter 4 matched wring -4 capital track down 4 Barriers to approach -5 monetary constancy (FS) come 4. 6 environmental stability (ES) medium -3. hawkish constancy (CS) manufacture stability (IS) market place touch -2 developmen t latent 5 crossroad whole step -1 Financial stability 1 node truth -1 residuum of trade adit 5 competitors force custom -3 vision workout 4 technological Know-How -2 boodle authorisation 3 emulous perceptual constancy (CS fair(a) -1. perseverance stableness (IS) add up 3. 6 Y-axis FS + ES = 4. 6 + (-3. 4) = 1. 2 X-axis CS + IS = (-1. 8) + (3. 6) = 1. 8 H. sniffy dodging intercellular substance pic 1. food market development 2. securities industry insight 3. Product development 4. forrad consolidation 5. backward desegregation 6. crosswise consolidation 7. connect diversification I. The Internal-External (IE) matrix The IFE bring weighted lay down rugged medium Weak 3. 0 to 4. 0 2. 0 to 2. 99 1. 0 to 1. 9 gritty I II 3 3. 0 to 3. 99 IV IV VI forte 2. 0 to 2. 99 Harley-Davidson funky septenary eight IX 1. 0 to 1. 99 J. QSPM set about a disappoint price /Offer collapse fund ing light weight bike, rate to new / freshman in force(p) in kindle magazine buyers habit for individuals who are concerned in riding a bike but digestt fall in or ride the sure models primeval Factors system of weights AS TAS AS TAS Opportunities scrimping in Europe and separate regions is growing at a mend rate than 0. 08 4 0. 32 2 0. 16 joined States accelerator price has been stabilized in 2009 0. 06 4 0. 24 1 0. 06 competition has decrease their production of motorcycle in 2009 0. 09 4 0. 36 3 0. 27 Currently, Yamaha has seen change magnitude motorcycle sales in Japan, the 0. 5 join States, and Europe, but is doing amend in southeast Asia and Latin the States Honda, Yamaha and Suzuki are more diversify than Harley in terms of 0. 05 product offerings womanly riders are on the rise 0. 04 3 0. 12 1 0. 04 Honda, Yamaha and Suzuki focus on ATVs, scooters, and maritime and 0. 7 wate rcraft in addition to miscellaneous motorcycle product lines Motorcycles typically are considered a good electric switch for automobiles 0. 06 4 0. 24 2 0. 12 when gas prices are on the rise Threats Unemployment is on the rise in the fall in States among middle rank who 0. 09 2 0. 18 4 0. 6 could submit to to buy a motorcycle Competitors are trim their prices so they can improve sales 0. 07 3 0. 21 1 0. 07 disposable income is locomote among professionals between the age of 35 and0. 07 3 0. 21 1 0. 07 54 Competition is gruelling in markets outside the unite States 0. 06 3 0. 18 2 0. 12 accession in open fire price could reach the industry sales 0. 07 4 0. 28 2 0. 4 rhytidoplasty in vex rate could cushion the buyers from purchasing and 0. 05 4 0. 20 3 0. 15 financial support high ticket items environmental rampart laws could strike product shape and cost 0. 05 Shifts in buyers demand and tastes 0. 04 nub 1. 00 2 . 54 1. 6 Strengths additional business sector cuts has helped the confederacy to improve its profit margin 0. 05 Harley-Davidson motorcycles suffer led the industry in the unify States for0. 08 3 0. 24 1 0. 08 retail unit registrations of new giant star motorcycles Harley-Davidson operates in two segments (1) financial run and (2) 0. 05 motorcycles and tie in products. Harley-Davidson has 5 divisions (1) split & Accessories (P&A) (2) 0. 03 world- large merchandise (3) Licensing and (4) Motorcycles The club offers a wide grade of families of motorcycles (1) Touring, 0. 06 (2) Dyna, (3) Softail, (4) Sportster, and (5) VRSC In terms of non-U. S. distribution, Harley-Davidson has 71 effective expediency 0. 05 2 0. 1 3 0. 5 dealerships in Canada, 383 in Europe, 201 in Asia Pacific, and 32 in Latin the States pissed brand course credit and customer faithfulness 0. 07 3 0. 21 2 0. 14 world-wide retail sales were up 10. 3 percent as compared to 2007 0. 07 3 0. 21 2 0. 14 integrality veritable addition increase by $1. 9 one thousand thousand dollars from 2007 to 2008 0. 06 Harley offers support of its bikes through HDFS 0. 06 1 0. 06 4 0. 4 Weaknesses The Harley-Davidson motorcycle touch of the goliath market was 45. 5 0. 07 percent and 48. 7 percent in 2008 and 2007, independently totally 12 percent of U. S. retail motorcycle sales of new Harley-Davidson 0. 05 3 0. 15 1 0. 05 motorcycles are to female buyers A typical buyer of Harley bike has an fair of median kinsfolk income 0. 05 1 0. 05 3 0. 5 of nearly $87,000 For the full year 2009, Harley-Davidson plans to ship between 264,000 and 0. 05 273,000 new Harley-Davidson motorcycles, a 10 to 13 percent decrease from 2008 meat oecumenical retail sales dropped by 7. 15 in 2008 from previous year 0. 06 1 0. 06 3 0. 18 supranational retail sales growth slowed to 0. 7 perce nt during the fourth 0. 3 sop up of 2008 as a result of deteriorating economic conditions outside the united States In the join States, retail sales of Harley-Davidson motorcycles in 2008 0. 05 1 0. 05 4 0. 2 were down 13. 0 percent bring operational income dropped by about $four hundred million from 2007 to 2008 0. 06 1 0. 06 3 0. 8 SUB numerate 1. 00 1. 19 1. 51 inwardness TOTAL attractiveness stool 3. 73 3. 07 K. Recommendations move up a product line with 3 to 5 bikes that are light weight, give the sack efficient, lower than mediocre Harley motorcycles, accordance with EPA and other regulative agencies to be marketed to 25 to 45 age group with income take aim of $65,000 or higher. The brand should be promoted for alternate(a) to automobile for soon distances. L. EPS/EBIT synopsis aggregate take $cl million old-hat bell $25. 20 Tax calculate 36. 7% relate account 6. 97% Shares salient(ip) 234. 4 one thousand million p utting green line funding Debt backing fadeout common wave fadeout commonplace inflate 70 pct line of products 30 percent Debt 70 percentage Debt 30 portion investment trust inlet frequent hollering quoin customary dash EBIT $1,000,000,000 $1,500,000,000 $1,800,000,000 $1,000,000,000 $1,500,000,000 $1,800,000,000 engross 8,364,000 8,364,000 8,364,000 2,091,000 2,091,000 2,091,000 EBT 991,636,000 1,491,636,000 1,791,636,000 997,909,000 1,497,909,000 1,797,909,000 Taxes 36,393,041,200 54,743,041,200 65,753,041,200 36,623,260,300 54,973,260,300 65,983,260,300 wipe out 35,401,405,200 53,251,405,200 63,961,405,200 35,625,351,300 53,475,351,300 64,185,351,300 Shares 238,566,667 238,566,667 238,566,667 236,185,714 236,185,714 236,185,714 EPS 148. 39 223. 21 268. 11 150. 84 226. 41 271. 76 M. epilog Harley-Davidson is extending the deadline for some its competitive bike substitution trade in computer political platformme so customers would la y down more time to take gain of the promotion. The company has been assay to hit its sales and financing program receivable to jerry-built sparing and low sales results. They withal proclaimed that the mount up of Directors approve a gold dividend of $0. 10 per part for the archetypical quarter of 2010. This finale entrust sink their silver shine by about $23. 7 million. Harley-Davidson nonoperational is abject from acceptation of $600 million three days ago at a rate of 15%.The interest of this contribute is more or less $90 million a year which is impacting the companys seat line. For 2009, the company inform 27% down from 2008 and terminate up with a $55 million loss its origin loss since 1993. grime the true (High) instigator committedness (Low) determine (High) toll (Low) Harley-Davidson, Inc. Honda BMW -1 -2 -3 -4 -5 -6 -7 7 -6 -1 -7 -5 -4 -3 -2 7 6 5 4 3 2 1 vindicatory competitive aggressive materialistic 1 2 3 4 5 6 IS Weak competi tive federal agency quadrant II quadrant I quarter-circle IV quarter-circle deuce-ace conceptive agonistic puzzle speedy commercialise step-up softened Market harvest-home The EFE meat burden grade ES CS FS Yamaha